This is some text inside of a div block.
 min read

Physical Ad Effectiveness Estimation

Both the data platform and automatic report generation product got fully deployed in production.

Goal

Create robust data platform to support multiple machine learning use cases. Estimate and predict ad impact and automatically generally comprehensive reports about physical ad campaign effectiveness.

Impact

Both the data platform and automatic report generation product got fully deployed in production.

prophecy labs infographic

In the first year, campaign effectiveness estimation generated 400K in ARR

prophecy labs infographic

Automated report generation from: ~ 2 weeks to 1 day

prophecy labs infographic

Inference time pe 1 billion rows: ~ 3 minutes

Problems

Estimating the impact of and the number of views for any billboard ad campaign using GIS data of the sampled Link’s panel.

Solution

A data platform and a data lake with functioning ETL and data aggregation from all sources.

Machine learning model to predict whether an outdoor ad was seen and data processing to estimate the general effectiveness of any ad campaign on given Swiss demographics.

Technical Highlights

2-step solution that optimizes the way the schedule is created based on the problem size that resulted in >90% reduction in runtime compared to the benchmark and no loss in schedule quality.

Testimonial

The benefit of working with Prophecy Labs is based on their close collaboration between staff members, a very communicative approach and open mindset, a diverse team and a willingness to perform in any situation. I highly recommend Prophecy Labs for data science and data engineering projects, especially for bringing successfully Proof Of Concepts to the next stage.”

Sylvestre Lucia, Product Manager at Link Institute

Real Problems. Solved.

Discover even more recent use cases where complex challenges were met with innovative solutions, resulting in tangible business value.

Revolutionizing Fraud Detection with AI-driven Solutions

Experience AI-powered fraud detection, optimizing analyst efficiency and securing customers' assets against fraud.

prophecy labs cse studies

Automate real estate valuation with predictive modeling

Automate real estate valuation with predictive modeling

prophecy labs cse studies

Large Scale Legal Document Classification

‍Significant automation of the company's most labour intensive activity.

prophecy labs cse studies

Physical Ad Effectiveness Estimation

Both the data platform and automatic report generation product got fully deployed in production.

prophecy labs cse studies

Scheduling Cleaning Services

Automatically schedule housekeepers to optimize the core activity of the business.

prophecy labs cse studies

Fully Automated Image Cleanup

Automatically process the images and remove the background of the photographs.

prophecy labs cse studies